It worked.

WISH-TV Covers The Story

In Headblade on December 19, 2009 at 2:28 am


(click picture to see WISH-TV video & article)

Liza Danver and WISH-TV came by my apartment yesterday and shot a segment for the 11 o’clock news.  It was a bit strange to have a news crew in my living room, but they couldn’t have been a more personable, professional duo.  Thanks again for dealing with my sickness (see: water bottle), and a somewhat messy apartment.

Also, I wanted to clarify my job duties at the very end of the video.  While I will be incorporating social media strategies into HeadBlade’s marketing plan, the job’s scope reaches far beyond simply Facebook and Twitter.  As Marketing Manager of HeadBlade, I will be dealing with all aspects of marketing from sponsorships/events to mobile & search marketing, and everything in between.  There’s been a high bar set for this position, but I’m ready for the challenge.

HeadBladers Get Sick, Too

In Headblade on December 17, 2009 at 6:40 pm

I feel like the Mike Jordan of recordin’…. videos on my couch.  Here, I talk a little about my trip to LA, dealing with sickness, some Headblade products, and a little sports.

Great Product, Better People

In Headblade on December 14, 2009 at 8:42 am

Pictured, L to R: Lee (in the monkey tee), Jack (too quick for the camera), Mac & Me

There’s more to a company than just a logo and catchy tag-line.  Aside from certain areas in Nevada, every brand or business has actual human beings working to advance the products & services.  Telling those stories, and joining conversations, demonstrates that you care (Gary Vaynerchuk’s #1 marketing tip in Crush It. See Chapter 9).

It’s easy to pick up on the dynamic at Headblade.  And there’s a ton of stories, pictures and events that prove it.  I look forward to learning from the guys who’ve been there for a few years.  Every one of them has been helpful so far, and you can tell they treat each other like a tight-knit family.  Each person wants to see the collective success of Headblade.